AETHEL
Privacy policy
Privacy Policy
Last updated: September 19, 2026
Aethel (“Aethel,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information and personalised content you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit aethel-eg.com, place an order, communicate with us, or use any Aethel product or personalised digital memory experience.
By using our website, purchasing a product, or creating a personalised Aethel memory experience, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with Aethel, we may collect information such as:
- Your name, email address, phone number, billing information, shipping address, and order details.
- Information you provide when contacting customer support.
- Information related to your purchases, payments, deliveries, returns, and refunds.
- Device, browser, IP address, cookies, website activity, and similar technical information.
- Personalisation information you voluntarily provide when creating an Aethel memory experience.
- Photos, written messages, stories, names, dates, music or media links, and other content you choose to include in a personalised memory.
- Security information required to access certain personalised experiences, such as access credentials or PIN-related authentication data.
Payment information may be processed directly by Shopify or other payment providers made available at checkout. Aethel does not necessarily receive or store your complete payment card details.
2. Personalised Memory Content
Some Aethel products include access to a private or personalised digital memory experience.
When you create or customise a memory experience, you may upload or provide photographs, written messages, stories, dates, names, links, and other personal content.
We process this content for the purpose of creating, storing, displaying, maintaining, securing, and delivering the personalised experience connected to your Aethel product.
We do not sell your personalised memory content to advertisers.
We do not use your private personalised memory content for advertising purposes.
You are responsible for ensuring that you have the appropriate rights, permissions, or consent to provide any content relating to another individual.
3. How We Use Your Information
We may use your information to:
Process and fulfil orders, arrange delivery, provide customer support, communicate order updates, operate personalised memory experiences, authenticate access to private content, maintain our website and systems, detect fraud or misuse, improve our products and services, comply with legal obligations, and protect Aethel, our customers, and our systems.
Where permitted, we may also use contact information to send service-related communications or marketing communications. You may unsubscribe from marketing communications where applicable.
4. How We Share Information
We may share information only where reasonably necessary to operate our business and provide our services.
This may include Shopify, payment processors, delivery providers, hosting providers, cloud storage providers, database providers, infrastructure providers, security services, analytics providers, and other vendors that help us operate Aethel.
These service providers may process information on our behalf according to their own contractual and legal obligations.
We may also disclose information when required by law, court order, regulatory request, fraud prevention requirements, or where reasonably necessary to protect our rights, users, systems, or property.
We do not sell private personalised memory content to third parties.
5. Shopify
Our online store is powered by Shopify.
Shopify processes certain information required to operate the store, process transactions, provide checkout functionality, maintain security, and deliver related ecommerce services.
Your use of the store may therefore also be subject to Shopify's own privacy practices and policies.
6. Storage and Hosting
Aethel may use third-party hosting, database, cloud storage, content delivery, and infrastructure providers to operate the website and personalised memory platform.
Personal information and uploaded content may therefore be stored or processed using infrastructure operated by service providers on our behalf.
Where appropriate, we use technical and organisational measures intended to protect stored information and restrict unauthorised access.
7. Security of Personalised Memories
Certain personalised memory experiences may include technical protections designed to limit unauthorised access.
These may include private links, session controls, access codes, PIN protection, authentication mechanisms, rate limiting, or other security measures.
No online system can guarantee absolute security. Customers should avoid sharing private access credentials or memory access information with people they do not trust.
If you believe someone has gained unauthorised access to your personalised memory experience, contact us at support@aethel-eg.com.
8. Cookies and Similar Technologies
Our website and the services that support it may use cookies and similar technologies.
These technologies may be used to operate essential website functionality, remember preferences, maintain sessions, improve performance, understand website usage, prevent fraud, and support analytics or marketing where permitted.
Your browser may allow you to block or delete certain cookies. Disabling essential cookies may affect some website functionality.
9. Third-Party Links and Services
A personalised memory or other Aethel service may contain links to third-party platforms or services, such as music, media, social platforms, or external websites.
Aethel is not responsible for the privacy practices, content, security, or availability of third-party services.
When you access a third-party service, its own terms and privacy policy apply.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining orders and business records, supporting personalised memory experiences, resolving disputes, preventing abuse, and complying with legal obligations.
The retention period may vary depending on the type of information and the reason it is processed.
Personalised memory content may remain stored while the associated memory experience remains active or while retention is reasonably necessary to provide the service.
11. Deletion and Privacy Requests
You may contact us to request access to, correction of, or deletion of personal information associated with you, subject to applicable law and legitimate retention requirements.
Where appropriate, you may also request deletion of personalised memory content associated with your order.
We may need to verify your identity or relationship to the relevant order before processing certain privacy requests.
Some information may need to be retained where required for legal, accounting, fraud prevention, dispute resolution, security, or other legitimate purposes.
Privacy requests can be sent to:
12. International Data Processing
Some service providers used by Aethel may operate infrastructure outside Egypt.
As a result, personal information may be transferred to, stored in, or processed in countries other than the country where you live.
Where required, we take reasonable steps to use service providers and safeguards appropriate for such processing.
13. Your Rights
Depending on where you live and the law that applies to you, you may have rights relating to your personal information, including rights to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent.
These rights are not absolute and may be subject to legal exceptions.
To make a privacy request, contact us at support@aethel-eg.com.
14. Children's Privacy
Aethel's services are not intended for children who are legally unable to enter into contracts or provide valid consent under applicable law without involvement from a parent or legal guardian.
We do not knowingly seek to collect personal information from children in violation of applicable law.
If you believe a child has provided personal information to us improperly, contact us at support@aethel-eg.com.
15. Customer Responsibility for Uploaded Content
You are responsible for the content you upload or provide to Aethel.
You must not upload content that you do not have the right to use, content that unlawfully violates another person's privacy or intellectual property rights, or unlawful or harmful material.
Aethel may restrict or remove content where reasonably necessary for security, legal compliance, abuse prevention, or protection of our users and services.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations, or business practices.
The latest version will be published on our website with an updated revision date.
Continued use of our services after an updated Privacy Policy becomes effective is subject to the updated policy, where permitted by applicable law.
17. Contact Us
If you have questions about this Privacy Policy, your information, or a personalised memory experience, contact:
Aethel
Email: support@aethel-eg.com
Website: aethel-eg.com
Location: Egypt